SEO is Search Engine Optimization, which is basically taking specific actions to improve your online visibility so your (potential) customers find you when they're searching for the products or services you provide.

How do you do that? Here are a few easy ways to incorporate SEO practices in your business routine.

If there's something that has "worked broken" or been "fine" for awhile in your business, put on your "CEO hat" and make the tough decision of letting it go in favor of a better solution. You might not have it all figured out right now, but your decisiveness will be the motivation and encouragement you need to level up in areas that haven't been serving your business well.