In this two-part series of articles, I am going to share with you a few ways in which you can keep your online brand safe: protect your website and claim your organization’s online directory listings. Today we’ll be looking at the importance of owning your online directory listings.

In this two-part series of articles, I am going to share with you a few ways in which you can keep your online brand safe: protect your website and claim your organization’s online directory listings. Today we’ll be looking at website security measures.

If you aren't listening to your customers, then you might as well not be in business. The success of an organization depends on its ability to reach a target audience, engage them, make a sell, and encourage the audience to come back for more.

Nonprofit organizations generally have two different audiences they connect with: the people who receive services provided by the nonprofit (a.k.a. clients) and the donors who financially support the organization. These audiences are vastly different, so not having separate marketing strategies for each of them is a mistake